Marketing Specialist

Job Description

Job Responsibilities:
* Develop and implement comprehensive marketing plans to achieve company objectives, including brand positioning, product launches, and promotional activities.
* Create engaging content for various marketing channels, including websites, social media, email campaigns, and print materials.
* Collaborate with the design team to produce visually appealing graphics, videos, and other multimedia assets to support marketing campaigns.
* Conduct market research and competitive analysis to identify industry trends, customer preferences, and opportunities for innovation.
* Manage social media accounts and online communities, including content creation, posting schedules, and engagement with followers.
* Monitor and analyze key performance metrics, such as website traffic, social media engagement, and conversion rates, to measure the effectiveness of marketing efforts.
* Identify target audiences and develop targeted marketing campaigns to reach specific demographic groups or market segments.
* Coordinate with internal teams, external vendors, and marketing agencies to execute marketing initiatives within budget and timeline constraints.
* Stay updated on emerging trends and best practices in digital marketing, advertising, and consumer behavior to inform marketing strategies.
* Provide regular reports and presentations to senior management on marketing performance, insights, and recommendations for optimization.
Qualifications:
* Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
* Proven experience in marketing roles, with a strong track record of executing successful marketing campaigns.
* Excellent written and verbal communication skills, with the ability to create compelling content for diverse audiences.
* Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and web analytics tools.
* Creative mindset with the ability to think outside the box and develop innovative marketing solutions.
* Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights.
* Ability to manage multiple projects simultaneously and prioritize tasks in a fast-paced environment.
* Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
* Flexibility and adaptability to evolving business needs and changing market dynamics.
* Passion for marketing and a drive to continuously learn and improve in the field.
Job Type: Full-time
Pay: £24,000.00 per year
Benefits:

* Company pension
* Cycle to work scheme
* Flexitime
* On-site parking

Schedule:

* Monday to Friday

Supplemental pay types:

* Bonus scheme
* Performance bonus
* Yearly bonus

Education:

* Bachelor’s (preferred)

Work Location: In person